About Us

A man of vision.

This started in the Province of Iloilo, Philippines. Starting from a local liquor distillery, Tiu Tek Kian, patriarch of the Tiu family, always envisioned helping his fellow Ilonggos and established Vic Imperial Appliance Corporation in August 1974 to serve the needs of his hometown by providing quality and affordable appliances.

In the late 80s, the company grew rapidly as Imperial Appliance Plaza and additional branches were opened in major cities and towns starting in Western Visayas and later in the 90s expanded to the rest of the Visayas, Mindanao and Luzon areas.

Through the years, Imperial Appliance Plaza has grown over 100 branches nationwide and is now one of the leading appliance store in the country. The company strictly holds value to the tagline, Suki ng Bayan, selling affordable and quality appliances to consumers nationwide.

Imperial Appliance Plaza aims to explore more areas for expansion, provide employment opportunities and continuously grow in the appliance industry.

VISION

To be the country's leading appliance dealer in providing quality and affordable appliances to every Filipino nationwide.

MISSION

As a company, we commit to provide quality products from trusted brands and excellent service to Filipinos nationwide.